- Facebook launched as TheFacebook.com. In 2005 they paid $200,000 to acquire the domain Facebook.com and in 2010 they paid $8.5 million for another domain – fb.com
- “Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. Ultimately, $1.5 million is a lot to spend on a domain. But Sumo is a brand we will have forever. I’ve come around on the importance of branding because it shows our customers, future employees and competition that we’re serious and here to stay.”
Noah Kagan, Co-founder of Sumo.com, brand upgrade from Sumome.com for $1.5 million
- Aaron Patzer, founder of Mint (the idea was an abbreviation of « Money Intelligence ») purchased the domain mymint.com for about $3,000 of his own money prior to raising any venture funding as he couldn’t afford Mint.com. Later on the owner of the domain didn’t want to sell and couldn’t be convinced by any sum. Eventually he settled for 3% of the company to acquire the domain. At the closing sale of Mint.com, that was worth $8.1 million.
- SalesForce has its own portfolio of premium domains like Einstein.com, Work.com, Data.com and IQ.com. Marc Benioff has a long personal history with domains and in fact, he gave the trademark and domain name AppStore.com to Steve Jobs as a thank you gift.
- The most expensive domain sold up to date is CarInsurance.com – sold for $49,700,000 back in 2010
The domain was property of an insurance agency and now belongs to QuinStreet Inc.
- 98.8% of Fortune 500 companies have a matching .com domain name. The top 10 000 websites on the web have less than 8 characters in their domain name. The top 500 000 have 10 or less characters in their domains.
- “Other people can sell pillows, but no one can come in and be pillows.com. Brand is key. Having a one-word category killer name as our brand has been everything for us. I would call it more of a capital purchase. We easily got our return for what we paid for the name very quickly.”
Crag Clark from Pillows.com, brand upgrade from PacificPillows.com
for an undisclosed amount in the six-figure range
- As of May 2018, 46.5% of all domains registered are .com followed by .org (5.1%), .ru (4.1%) and .net with 4%.
- Porno.com was sold in 2015 for $8,888,888.88 . The domain was purchased for $42,000 in 1997.
- Beijing-based Qihoo 360 spent $17 million in 2015 for the domain 360.com to buy it from Vodafone. The brand boosted its global profile by uniting their mobile hardware, antivirus software, web browser and smartphones manufacture.
- In 2015 Candy.com was sold for $3 million + Royalties + 10% Ownership. The owner bought the domain via broker for about $100,000 in 2005.
- “ At the end of the day, to me, a domain name is essentially a huge part of your brand. There’s the level of professionalism that comes across when you have a strong domain name, because it implies that you are very, very serious about your business and so I’m a big believer in a solid domain. ”
Sol Orwell, bought www.examine.com for $40k